Monday, April 28, 2025
Canada, with its vast landscapes, rich cultures, and endless opportunities for adventure, is the perfect destination for your next journey. From exploring picturesque highways and paddling through historic rivers to immersing yourself in the vibrant pulse of urban life, Canada’s magic lies not only in its destinations but in the unforgettable experiences along the way. That’s where True North Travel Tips comes in: a collection of exciting, authentic travel ideas designed to reveal the hidden gems, local secrets, and unforgettable moments that make every trip extraordinary. These tips are your gateway to unlocking the very heart and soul of Canada.
Through its True North Travel Tips, the campaign offers a range of helpful and distinctly Canadian travel suggestions, designed to spark curiosity and inspire you to venture beyond the typical tourist paths. Whether you’re embarking on a family road trip, exploring new cities for work, or seeking out hidden local treasures for leisure, Experience More positions Choice Hotels Canada as the ideal travel partner for any kind of adventure.
This initiative highlights the richness of Canadian travel, focusing on the unique experiences, spontaneous moments, and deep local connections that truly make a journey unforgettable. With a growing trend of Canadians rediscovering their own country, this campaign taps into the renewed sense of pride that people feel about Canada’s diverse landscapes, cultures, and warm communities.
Experience More celebrates Canada’s vastness, from the eastern seaboard to the rugged western coast, showcasing the country’s stunning beauty and vibrant cultures. This initiative honors the qualities that make Canada so unique, while reinforcing national pride. Developed by Canadians for Canadians, the campaign serves as a reminder that there’s still so much to explore right here at home.
“Through Experience More, our goal was to create something larger than a simple travel campaign,” said the creative team behind the project. “We aimed to inspire national pride and celebrate the quintessential Canadian experiences that make every journey unforgettable. It’s a blend of storytelling, media strategy, and cultural authenticity, bringing Canadians closer to not just the destinations but the experiences that stay with them long after the trip.”
With over 355 hotels across the country, Choice Hotels Canada makes it easier than ever for travelers to explore all that Canada has to offer. From charming small towns to bustling urban hubs, the True North Travel Tips encourage Canadians to dive into local experiences and uncover the hidden wonders of their homeland. Though part of a globally recognized brand, each Choice Hotels Canada location is independently owned by passionate locals who are committed to making their guests feel at home in their communities.
“For Canadians, the focus is on maximizing every memorable travel moment,” said Brian Leon, CEO of Choice Hotels Canada. “We’re committed to making those moments special by offering affordable stays, great rewards through our Choice Privileges program, and pet-friendly accommodations. We’re positioning Choice Hotels Canada as the go-to partner for creating unforgettable Canadian experiences, no matter where your journey takes you.”
The campaign will be prominently featured across television, digital, and social media platforms, with a series of original video content that highlights the quirky, funny, and distinctly Canadian aspects of travel. Each tip will shine a light on the incredible variety of Canada’s landscapes and cultures, reinforcing that with Choice Hotels Canada, every journey is an opportunity to discover more, experience more, and create lasting memories.
The Experience More campaign was brought to life by PUSH Media Inc., who handled both the creative direction and media strategy, ensuring that the initiative reached audiences far and wide with its message of discovery and adventure across Canada.
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