Saturday, June 21, 2025
BWH Hotels, a well-established name in the UK’s hospitality sector, has officially rejoined beam, the prominent trade association for the business events, accommodation, and meetings sector. This significant move brings over 200 BWH Hotels properties into beam’s expansive network, bolstering the group’s collective influence and providing valuable collaborative opportunities within the industry.
BWH Hotels, which includes leading brands like Best Western, SureStay, and WorldHotels, operates a broad and diverse portfolio across the UK. The decision to rejoin beam signals BWH Hotels’ strategic push to enhance its role in the business events and meetings space. By aligning with beam, BWH Hotels is positioning itself to benefit from the association’s extensive resources and networks, which are designed to promote best practices and drive positive change within the sector.
Nicola Wood, the Head of Sales at BWH Hotels GB, stated that the partnership will position BWH Hotels at the center of critical industry discussions. It will allow the company to collaborate with leading experts and advocate for the support of independent hotels, ensuring they are well-represented in the wider hospitality ecosystem.
Joining beam offers BWH Hotels several key advantages that will help them remain competitive and well-equipped to handle industry challenges. One of the major benefits is access to beam’s Code of Practice, which sets industry standards and ensures that hotels align with best practices for ethical operations.
In addition, BWH Hotels can now leverage beam’s vast network to establish connections with professionals across the accommodation, meetings, and events sectors. This networking opportunity will allow for deeper collaboration, business partnerships, and sharing of industry insights.
Another crucial benefit is beam’s advocacy and lobbying efforts. Through beam, BWH Hotels can engage in discussions with government bodies to influence policies that benefit the sector, particularly in terms of regulatory support and infrastructure development. This lobbying helps independent hotels stay competitive and thrive in a challenging market.
BWH Hotels will also have access to exclusive training and development programs offered by beam, which include workshops, webinars, and industry working groups. These initiatives aim to upskill hotel staff, improve operational efficiencies, and foster industry leadership. In an ever-evolving sector, continuous education is crucial to staying ahead of trends and consumer expectations.
Furthermore, sustainability remains a key focus in the hospitality industry, and beam offers access to initiatives promoting environmentally sustainable practices. For BWH Hotels, this presents an opportunity to enhance their green credentials, improve operational sustainability, and meet growing consumer demand for eco-conscious accommodation options.
BWH Hotels’ decision to rejoin beam comes at a particularly exciting time, as it aligns with the upcoming beam 2025 Annual Forum, scheduled for July 3-4 at Novotel London West. This highly anticipated event will explore the theme “Relationships 2.0 – The Heartbeat of Hospitality and Human Connection.” The forum will delve into the evolving dynamics of hospitality, with a focus on the role of human connections in business events and meetings.
The 2025 Annual Forum will feature a diverse array of speakers, including industry leaders, influencers, and experts who will share their insights on the latest trends, challenges, and opportunities in the hospitality sector. For BWH Hotels, participating in this event offers a unique opportunity to stay updated on industry developments and connect with like-minded professionals who are also committed to advancing the business events and accommodation sectors.
BWH Hotels’ involvement in this event underscores their commitment to remaining at the forefront of industry innovation. It also highlights their dedication to fostering meaningful relationships within the business events community, which will be crucial as the sector continues to recover and grow post-pandemic.
BWH Hotels’ reentry into beam marks a significant step in the brand’s efforts to redefine its position in the UK hospitality market. By rejoining the association, BWH Hotels gains access to a wealth of resources, including a code of practice, networking opportunities, advocacy efforts, training, and sustainability initiatives—all designed to help businesses navigate change and stay competitive in the evolving landscape of business events and meetings.
Furthermore, BWH Hotels’ participation in high-profile events such as the beam 2025 Annual Forum reinforces their commitment to industry leadership and collaboration. As the hospitality sector continues to grow and adapt, BWH Hotels is positioning itself to leverage the full range of benefits beam offers, ensuring it remains a key player in the UK’s dynamic hospitality landscape.
Through this strategic partnership, BWH Hotels is well-positioned to stay ahead of industry trends, foster meaningful connections, and continue providing exceptional service in the business events, accommodation, and meetings sectors across the UK.
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