Busan will expand its MICE industry in 2014

Published on : Saturday, December 28, 2013

Busan-300x98Busan Metropolitan City working together with BEXCO, Busan Tourism Organization and Busan Tour Convention Forum shall thrive to enliven its MICE industry; it plans to further develop MICE complexes, hold new exhibitions, and provide support to MICE related companies.






Along with such plan, Busan Metropolitan City will improve the accessibility around BEXCO via city air terminal construction. It will also embark on the development plan of nearby facilities including hotel and shopping mall in 2014.





In addition, BEXCO will expand the size of biennial Busan International Motor Show and hold an exhibition together with the show. The center will also offer discount to local businesses when holding new exhibitions in BEXCO.





On the other hand, Busan Tourism Organization is focusing on opening a ‘Smart MICE Era’. It will set up a mobile page of MICE homepage and offer e-news letter in both English and Chinese. Furthermore, Busan Tour Convention Forum will train MICE industry professionals and host forums every quarter to measure the performance and discuss the directions for further development.





Source:- Korea Convention Bureau

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