Published on : Friday, July 25, 2014
Now in its fifth year, the Cellar Door Wine Festival Adelaide is a popular event on the calendar for South Australian wineries, breweries and food producers, with 70% of exhibition space booked within the first three weeks of application.
The three-day Festival, the most awarded food and wine event in Australia, is hosted by the Adelaide Convention Centre and brings together 170 South Australian wineries and food producers to create the country’s biggest cellar door.
In 2014, more than 9,000 people passed through the Centre’s doors for the event, an increase of 30 per cent on 2013 attendance numbers.
Adelaide Convention Centre chief executive, Alec Gilbert, says the Centre has invested in growing the event each year and another record breaking year is expected in 2015.
“The blend of South Australian wine and food is the perfect combination and the Festival brings them together under one roof so visitors are able to discover and sample the best of the state – simply and easily,” Mr Gilbert says.
“The Festival differs from other wine and food events because it’s educational and gives people a greater understanding of the characteristics of each region and the varying styles of the local wineries and producers.”
Research from the 2014 Festival showed that Festival-goers were interested in discovering new South Australian producers at the event.
“A huge 92% of Festival-goers said that they intend to visit at least one of the wineries in the next six months,” Mr Gilbert explains.
“With an average spend of over $150 per Festival-goer at the event, the Festival not only facilitates the discovery of new tastes but also allows visitors to purchase their new found South Australian favourites to enjoy at home.”
Jenny Semmler from 919 Wines in the Riverland says they love taking part in the Festival, and use it as an opportunity to connect with loyal consumers, new wine lovers, and trade customers.
“We have taken part in the Cellar Door Wine Festival every year since it started,” says Jenny.
“For us it is a wonderful way to showcase our wines and our region to people who really love to explore wine. We have found that the Festival generates ongoing interest, and have Festival patrons visiting our cellar door up to two years afterwards.”
Tom Northcott from Howard Vineyard in the Adelaide Hills says taking part in the Cellar Door Wine Festival in 2014 was an amazing marketing opportunity for Howard Vineyard.
“It’s a low cost activity that saw not only an immediate return but has also helped build our brand over the year,” Tom says.
“The new customers we met over the Festival weekend have bought wines in stores, become subscription members, visited our cellar door and restaurant and we have even booked a wedding with a client we meet at the Cellar Door Wine Festival!
“We’ve already booked for the 2015 Festival, and are looking forward to another successful event.”
Mr Gilbert says they look forward to welcoming new exhibitors as well as those who have been with the Festival before.
“The Cellar Door Wine Festival continues to go from strength to strength and we are so proud to have established the event as the state’s biggest food and wine festival in just four years.”
South Australian wineries, breweries and food producers are encouraged to act quickly to secure a spot at the 2015 Cellar Door Wine Festival, which will be held at the Adelaide Convention Centre from 20-22 February 2015.
Source:- Adelaide Convention Centre