Bangkok and Hua Hin redefining Thailand’s MICE and convention industry

 Monday, September 9, 2019 


In the just-concluded Thailand Convention and Exhibition Bureau (TCEB) 2019 Annual international media delegation activities in Thailand Convention Bureau offers a unique experience Bangkok and Hua Hin double destination for the media are an innovative way to redefine the business convention visitors experience.



This activity demonstrates the Thailand Convention and Exhibition Bureau in the development of product innovation, and actively integrates local attractions and activities to experience sustained rejuvenation destination.





Senior Vice President of Business Ms. Nichapa Yoswee Thailand Convention Bureau, said: “Thailand Convention and Exhibition Bureau is to redefine commerce experience such as dual-destination, Siam World (ICONSIAM) to build a new hall and Siam latest world opened exclusive Michelin-starred restaurant. , is to strengthen the international convention and exhibition industry in Thailand attractive strong promoter. At the same time, the government visited Samut Songkhram (Samut Songkram) coconut palm sugar production, experience near Hua Hin Phetchaburi House (Phetchaburi) of salt springs and Hua Yan herbal products, like local innovation attractions and activities redefined the past difficult to reach opportunities and experiences. ”




Thailand’s national development, the exhibition industry plays a particularly important role, and to redefine the concept of Thailand Convention and Exhibition Bureau. The exhibition industry has become a new growth engine driving the government 20-year national development plan. In addition, the government recently introduced policies, in addition to the established tourist destination, to promote more local and community attractions.




Thailand Convention and Exhibition positive development policy is also reflected in an excellent performance in fiscal year 2019 Thailand Convention and Exhibition Bureau record in. Thailand Convention and Exhibition Bureau won the bid for 11 international conferences, and has attracted 17 new trade show and more than 100,000 on behalf of 12 large-scale MICE groups.




This year, Thailand will also host two global MICE events: held in Pattaya 19 to 20 September 2019 UIA (Union of International Associations) Asia-Pacific Roundtable, held in Bangkok and 6 to 9 November 2019 on the 86th UFI (UFI) World Congress.




In 2020, under the double exhibition infrastructure development and product innovation, Thailand Convention and Exhibition Bureau will continue to focus on key markets in Southeast Asia, Europe, the United States, China and India. The measures to be implemented include the addition of new stadiums hotel function space, the expansion and upgrade of Bangkok and the country’s transportation system. Meanwhile, Thailand Convention and Exhibition Bureau will carry out “7 MICE theme” campaign, launched BizConnect applications and online support request (RFS) system designed to promote the new MICE concepts and tools to promote various activities and exhibition successfully held in Thailand.




“In 2020, another key initiative of Thailand Convention Bureau is to deepen public-private partnerships and collaboration, such as Thailand and rewards and Convention Association (TICA), Thailand Exhibition Association (TEA) and the Thai Hotels Association (THA) in-depth cooperation, to create innovative solutions and exhibition industry exhibition industry a whole new experience. we believe that all this will provide business experience redefined events for customers in Thailand. “Ms. Nichapa concluded.




As of 2019, Thailand’s exhibition industry continued to maintain vitality in the process of growing. The first quarter of 2019 to the third quarter, the total number of inbound tourists in Thailand and income were 967,828 passengers (up 6.25%) and 70.438 billion baht (US $ 2.3 billion, an increase of 2.23%).




By industry, Thailand’s exhibition industry is showing its amazing toughness. Business meetings plates were tourists 249,371 passengers (an increase of 4.44% compared with 2018), revenues 2.222 billion baht (an increase of 6.53%); incentive travel sector received a total of 274,093 visitors (an increase of 3.28%), income 15.255 billion baht (an increase of 0.15%) ; large conference sector received a total of 228,592 passenger trips (reduced 3.05%), income 17.902 billion baht (reduced 3.48%); the exhibition sector were tourists 215,772 passengers (an increase of 20.02%), total revenue 15.259 billion baht (an increase of 5.63%)




By geographical region, Asia is the largest source market, a total of 852,640 passengers arrived in Thailand; followed by Europe, a total of 41,357 passengers; Oceania 35,571 people, the United States 24,834 people. Middle East and Africa were 7,655 passengers and 5,771 passengers.




In 2020, he went to Thailand to visit the exhibition of the number of overseas visitors expected to grow by 11% to 1.386 million passengers; revenue will grow by 5% to 105.6 million baht.


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