AIME announces its return to MCEC in its 30th anniversary

 Monday, October 10, 2022 


Asia Pacific Incentives and Meetings Event (AIME) has announced its return to the Melbourne Convention and Exhibition Centre (MCEC) from 13 – 15 February 2023 where the industry will come together to celebrate its 30th Anniversary.

As the flagship trade event for the meetings and event industry in the Asia Pacific region, AIME connects the highest quality international and local buyers with the best exhibitors from around the world – making the tradeshow a must-attend event for industry players wanting to produce meaningful business outcomes.

AIME will open its doors next year to 400 hosted buyers, 2,000 visitor buyers and over 300 exhibitors including our Asia Pacific neighbours and representatives from the Middle East, USA and Europe.

Silke Calder, AIME Event Director is excited to welcome the business events community back to Melbourne. “Five months out from the show and AIME has already sold over 80 percent of its showfloor. We’re thrilled with the support we’ve received from international destinations along with Australia’s convention bureaus – every state in Australia will be represented at AIME next year. It sets the scene for a wonderful 30-year celebration.”

With nearly 60 percent of the world’s population located in the Asia Pacific region, AIME is the perfect platform for capitalising on the region’s growing business events industry. Calder commented “there is no other show in the APAC region that guarantees introductions with such highly-qualified and vetted buyers, and this was reinforced by the $120 million written at AIME 2022.”

Attendees can expect to see a reimagined showfloor including dedicated zones for tech suppliers, hotel chains and international pavilions – all designed to enhance the show experience and facilitate networking.

AIME will also add rigour to its Knowledge Program with the establishment of a new initiative – the Knowledge Program Advisory Committee. This committee consists of eight leaders from the Asia Pacific meetings and events industry, who together, will guide the curation of the Knowledge Program, held on Monday, 13 February.

The program is set to spark interest, stir debate and engage all areas of the events sector.

AIME’s highly anticipated Welcome Event returns and this year, will be held at a secret location to drive further excitement around anniversary celebrations.

Julia Swanson, Melbourne Convention Bureau CEO, is delighted to see the longest standing industry event continue to grow into its 30th year and looks forward to celebrating with attendees.

“AIME is undoubtedly the most trusted and significant business event held in the region,” she said.

“Each year, we see our offering adapt to the changing times and this year is no different. AIME’s home – the MCEC, is the first convention centre in the world to have a six Green Star rating and this commitment to sustainability has underpinned AIME’s 30-year legacy.

While technology, travel and business practices have changed dramatically over the last 30 years, at its essence, AIME is where the industry gathers, transfers knowledge, fosters learning and realises the power of connection and community. In this way, little has changed over its trajectory,” she said.

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