Africa Travel Week to launch unique initiative in 2021

Published on : Wednesday, December 16, 2020

Africa Travel Week is gearing up to launch a hybrid event at the CTICC in Cape Town from April 7 to 9, 2021. ATW decided to continue attracting driving inclusion and Diversity (D & I) efforts in the build up to the show.

“The tourism landscape is going to look very different next year and we want to do what we can to make it better, and to be better as a company,” says Megan Oberholzer, Portfolio Director – Travel Tourism & Sports for Reed Exhibitions South Africa.

Since the launch of WTM Africa, ATW’s flagship travel trade show, the organisation has laid out specific goals in creating a foundation for their D&I work throughout their suite of live shows. But with the postponement of the 2020, they saw an opportunity to apply the resources available to the ATW team through Reed Exhibitions to advance diversity within the various segments of the organisation.

She also explained that ATW has also built a strong relationship with their partner associations that have been integral to their efforts, such as the SEEZA SMME Tourism Network and the Africa Tourism Association (ATA) headed by CEO, Naledi Khabo, a corporate strategy leader with over 20 years of experience.

In having to dive deeper into the digital space this year, Oberholzer explains that she and her team have continued to proactively educate themselves and their spheres of influence.

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