Saturday, March 16, 2024
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 Saturday, March 9, 2024
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 Thursday, March 7, 2024
Italy’s Tourism Transformation at ITB Berlin: Italy’s State Tourist Board, ENIT, celebrated its shift to a public limited company at the prestigious travel event. This change is more than structural; it signifies a new approach to managing and promoting tourism in Italy.
ENIT’s reorganization aims to make the organization more dynamic and flexible, crucial for a country known for its cultural and natural beauty. Tourism Minister Daniela Garnero Santanchè emphasized the importance of this move in maintaining Italy’s competitiveness in the global tourism market.
 Wednesday, March 6, 2024
Sarawak made waves at ITB Berlin 2024 by launching its innovative ‘Gateway to Borneo’ campaign, marking a significant moment. Aligned with ITB 2024’s theme, ‘Take Travel Technology to the Next Level. Together,’ Sarawak is embracing digitalization in tourism, ready to showcase its natural beauty to the world – highlighting Culture, Adventure, Nature, Food, and Festivals.
This campaign represents a rebranding effort, positioning Sarawak as the leading gateway to Borneo, including Kalimantan, Sabah, and Brunei. Through this initiative, Sarawak aims to enhance its appeal as a top tourist destination, inviting global travelers to embark on a journey of discovery and inspiration.