During the Destination Track at ITB Berlin 2024, Oman was praised for exemplifying authenticity in global travel destinations. The panel unanimously

Day 1 at ITB Berlin marks the dawn of a new tourism era, as industry leaders showcase future trends in travel innovation. This premier global travel marketplace, under the banner of #ITBTOGETHER, kicked off with over 5,500 exhibitors from 170 nations, welcoming industry professionals and international buyers. Oman, this year’s honored host nation, captivated the audience with an extraordinary display during the opening ceremony. For journalists and bloggers covering the event, all the latest information about ITB Berlin and the ITB Berlin Congress is readily available.

The upcoming ITB Berlin 2024, happening from March 5th to 7th, is poised to revolutionize the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. With a history dating back to 1966 as the World’s Leading Travel Trade Show, ITB Berlin is introducing the inaugural ITB MICE HUB, showcasing its commitment to innovation and its pivotal role in shaping the future of travel and tourism.

Located in Hall 8.2, reopened to cater to the expanding cultural tourism sector, the ITB MICE HUB will be the central hub for MICE providers from various destinations. This strategic move not only emphasizes the significance of the MICE industry in global travel and tourism but also offers a dedicated platform for professionals to showcase and explore the latest trends, services, and technologies driving this dynamic market.

ITB Berlin 2024 will kick off with a grand opening ceremony on March 4, hosted by Oman, the Official Host Country. Themed “Beauty Has An Address,” this B2B travel trade event will spotlight Oman’s rich cultural heritage, blending tradition and modernity in a lively celebration at the CityCube Berlin.

Starting at 6 p.m., the event will feature classical and folk music performances, creating a memorable experience for the 3,000 guests, including political figures and tourism industry leaders.

The 3rd World Travel Week Middle East commences at Al Bustan, gathering 180+ companies for global tourism collaboration in Oman.

Today, the Ministry of Heritage and Tourism inaugurated the third edition of the World Travel Week Middle East at the Al Bustan Palace Hotel. This event, with over 180 participating companies from Oman and beyond, has become a beacon for tourism professionals globally.

Discover the 2024 Connections Luxury Middle East in Oman, focusing on luxury travel trends and market growth from Feb 25-28.

Muscat, Oman, is preparing to host the Connections Luxury Middle East event from February 25 to 28, 2024, strategically positioning itself in the flourishing luxury travel market. The event serves as a key platform for top travel companies aiming to attract luxury travelers from Arabia, Asia, and Africa. With outbound travel from the Gulf Cooperation Council (GCC) countries projected to reach $216 billion by 2030, the event arrives at a pivotal moment. Leading this surge are the United Arab Emirates and Saudi Arabia, highlighting the region’s economic strength and increasing interest in luxury travel.

The Sultanate of Oman will unveil its theme, “Beauty Has An Address,” at ITB Berlin 2024 with a press conference and opening ceremony on March 4th, emphasizing its role as the host country.
Under the theme “Beauty Has An Address,” Oman’s Ministry of Heritage and Tourism will present its rich tourist and cultural offerings at ITB Berlin, the premier global travel trade fair, from March 5th to 7th, 2024. Located in the southeastern Arabian Peninsula, Oman boasts a 5,000-year-old history and a variety of attractions. The event will feature a diverse range of events and activities alongside its substantial exhibition.

Last year, Oman attracted more than 1.4 million tourists from the GCC countries, according to a top official at the Sultanate’s Ministry of Tourism.     Speaking at the 2019 Arabian Travel Market in Dubai, Salim bin Oday Al Mamari, …

Oman is set to become a major regional centre for meetings, incentives, conferences and exhibitions (MICE) following the establishment of a new Oman Convention Bureau by the Ministry of Tourism, Oman. Explaining the new initiative, Salim Al Mamari, Director General …