Smart Live welcomes Jennifer O’Higgins as Business Development Director

Published on : Monday, January 7, 2019

Smart Live has announced the appointment of Jennifer O’Higgins to the newly created role of Business Development Director.



The appointment is the result of ambitious growth plans for Smart Live as it looks to extend its proposition through new revenue streams.



Jennifer O’Higgins joins Smart Live from Chelsea Football Club where she spent five years, most recently as Senior Business Development Manager.



Phoebe Cherry, Managing Director of Smart Live, said that they are delighted to welcome Jennifer to the Smart Live team. She joins at a very exciting time as  the company is going to embark upon ambitious growth plans.



She commented that she is very excited to join the team at Smart Live. They have an excellent reputation for delivering first class events and she had long held them in high esteem. It’s a fantastic opportunity for me to work with a truly creative and innovative team as they deliver against the wider business strategy and leverage the team’s talent and expertise to extend their proposition into new revenue streams.

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