Monterey County launches initiatives to ensure sustainable tourism

Published on : Monday, January 7, 2019

The Monterey County Convention and Visitors Bureau (MCCVB) has launched two initiatives that will ensure that Monterey County is one of the world’s leading sustainable destinations by both setting ambitious goals and measuring long term impacts.


The first is with Positive Impact, a global not-for-profit which exists to provide education and collaboration opportunities to create a sustainable event industry – and a vision to address the role of plastics in this industry. MCCVB is the exclusive destination partner for Positive Impact on this project which has already included collaboration with a number of United Nations bodies and in Spring 2019 will see the launch of materials to help the global industry measure and understand the role of plastics.


“MCCVB is already resetting boundaries for responsible tourism and by partnering with our organisation they are taking a leadership position for the entire meetings industry,” said Fiona Pelham, CEO for Positive Impacts. She added, “Certainly understanding the role of plastics which will lead to its elimination from the future meetings and conference landscape is a considerable goal, but it is critically important and partnerships such as this with Monterey County are the building blocks of collaboration necessary to achieve it.”


Meetings and events are big business in Monterey County, which is a destination known for inspiration and innovation. “This partnership is completely in line with that legacy,” says Tammy Blount-Canavan, President and CEO of MCCVB. “Our tourism economy owes everything to our ecosystem, and so taking this bold step ensures further protection of our environment and further demonstrates the innovation of our region.”


Measuring success is also critical to MCCVB’s mission. The organisation joined the Global Destination Sustainability Index (GDS-Index) initiative, an alliance focused on helping destinations, convention bureaus, and businesses promote sustainable practices. The GDS-Index measures and compares sustainability strategies, policies and performance of participating destinations and by sharing best practices from around the world.


GDS-Index recently released its yearly survey of global destinations at the International Congress and Convention Association (ICCA) annual meeting in Dubai in November.


Monterey County scored 52 per cent on the sustainability index just behind Geneva and ahead of U.S. cities like Washington, D.C. and Houston.


The latest partnerships align with the MCCVB’s Sustainable Moments Collective. The purpose of the collective is to share best practices from concurrent sustainability initiatives and use the group’s collective influence to reach visitors and residents.


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