Published on : Monday, March 2, 2015
One hundred decision-makers and business journalists from Europe were in Dubai this past week, taking part in Dubai Tourism’s efforts to boost the city’s global status and establish it as a top destination for international business events.
The familiarisation trip was coordinated by Dubai Business Events, more specifically by a division of Dubai Tourism – the Official Convention Bureau.
This event was a part of its strategy to promote Dubai as a ‘must-experience’ destination for business travellers. Another point was to reaffirm Dubai’s capabilities of hosting meeting, conferences as week as corporate and incentive-based travel events of any scale.
By inviting meeting planners and business events journalists to directly experience Dubai, DBE is looking to establish a platform for the emirate’s business events offering and increase the number of visitors and business events hosted by the city every year.
Members of the group visited popular sites such as Burj Khalifa, the Sheikh Mohammed Centre for Cultural Understanding, Dubai Mall, The Palace Hotel, the Dubai World Trade Centre and Madinat Jumeirah.
According to Dubai’s ‘Tourism Vision for 2020′, government and private sector partners want to double the number of tourists visiting Dubai by 2020 and receive 20 million travellers per year.
A breakdown of the numbers show the emirate wants to double leisure visitors to 17 million per year by 200 while also increasing business visitors to 3.5 million people per year – a 50 per cent increase over the current figures.