Published on : Wednesday, February 18, 2015
The latest international destination to have its sights set on the Chinese market is Grenada – fondly known as The Spice of the Caribbean. The island country best known for its resort landscape, pure unspoilt natural beauty and a beckoning haven for adventure seekers to culture enthusiasts, has confirmed its presence at IT&CM China 2015.
According to Leo Qin, Marketing Supervisor of United Damei Group, who represents Grenada, now that investment potential to the Caribbean is at a high, there is no better time than now to capitalise on the massive travel out-flows and heightening demand of the Chinese. “Presently, over 90% of tourists in Grenada are from Europe, America and Canada. We realised that less than 1% of the Chinese market knows about Grenada. China is a tremendous and fast-growing market. With developments between China and Grenada expected in the future, China will be our biggest tourism export market,” Qin shared.
Coincidentally, come April this year, both Grenada and China will celebrate the tenth anniversary of resumed diplomatic relations between the two states.
“Choosing to participate at IT&CM China to reach the Chinese MICE buying market, was a clear one for us. We have witnessed the growth of IT&CM China becoming the largest and most professional MICE trade show in China. Its extraordinary professionalism, magnitude and quality buyers are key factors that led to our first participation at this event,” explained Qin on the motivation behind exhibiting at IT&CM China.
Grenada is one of the Caribbean’s most exclusive destinations, and popular with the western tourists with 600,000 visitors per year. With gorgeous beaches, restaurants ranging from fine dining to foodie snacks and several first-class spas; it offers visitors a distinctly Caribbean experience away from the tourist hordes. Delegates who visit the Grenada booth can expect to get a glimpse of the splendid scenery and relaxed lifestyle of the Caribbean. Interest sites include the Grenada Underwater Sculpture Park and Pure Grenada, a world-class integrated resort representing the distinctive features of Grenada.
Qin concluded, “Grenada is a fresh and exciting new destination for Chinese tourists, and we want to share it with the Chinese delegates.”