Published on : Tuesday, July 8, 2014
Coex in Seoul has announced the launch of brand-new expo ASIAMANIA! to see participation from culture, tourism, and entertainment organizations across Korea, China, Russia, and Japan. ASIAMANIA! is to take place at Coex during Japan’s Golden Week and Korea’s official Tourism Week from Thursday April 30th to Sunday May 3rd 2015.
The aim of ASIAMANIA! is to provide a fun and interactive space for Asia’s iconic brands, traditions, and products. The expo will include culture experiences, food tasting, cosmetics, arts and crafts, fashion, and travel information, from a variety of Asian countries.
Official Guest Country, Russia, will have their own pavilion offering a wealth of information and exclusive hands-on activities. Russia’s participation in ASIAMANIA! coincides with what has been named the 2014-2015 official Korea-Russia ‘Mutual Visit Year’, with visa exemptions and other incentives encouraging travel between the two nations.
ASIAMANIA! forms part of new mega-event C-Festival, also from April 30th 2015 at Coex. C-Festival will include multiple exhibitions, grand sales, K-Pop concerts, and more, and is expected to draw up to 2 million visitors to the exhibition center and surrounding area in Gangnam, Seoul. C-Festival celebrates the launch of Coex’s MICE Cluster initiative, which sees 12 of the World Trade Center Seoul’s MICE facilities, including Coex, cooperate to provide more integrated, streamlined business travel and tourism services.
Coex CEO, Mr Bokyung Byun, says “We are excited to launch ASIAMANIA! as a new, important exhibition for the Asian travel, tourism, and culture industry. We expect it to be a popular aspect of the C-Festival, and we are looking forward to celebrating the beginning of the WTC MICE Cluster.”
ASIAMANIA! is expected to become an annual event, adding to what is Coex’s already strong portfolio of 25 diverse exhibitions organized and hosted in house each year.